The Electroluminescent Liquor Packaging is the battery-powered illuminated liquor bottle’s label that illuminates in the dark. So, you will be able to grab the bottles in the bar even without lights.

Ballantine’s new “Listen to Your Beat” campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based “The Core,” this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging.

Here are 4 videos of the electroluminescent labels in action:

[youtube=http://www.youtube.com/watch?v=6wLSC0licUE]

[youtube=http://www.youtube.com/watch?v=gfDxzolCeVE]

[youtube=http://www.youtube.com/watch?v=Yc1gRPue4AQ]

[youtube=http://www.youtube.com/watch?v=qOt-Fcqv0L0]

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