Heinz has invented new ketchup packet, the Heinz Dip & Squeeze dual-function package, a true packaging breakthrough that gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.

Very clever innovation…So, to Dip or to Squeeze? You decide!

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