This fruit juice box doesn’t need any text and you still can know the flavor of the juice as the box looks like the skin textures of the fruit. It is not important whether the fruit juice is nice or not because people are buying its packaging. It’s worth for collection.

Created by Japanese industrial designer Naoto Fukasawa, the juice box’s packaging is supposed to be more appealing to the eye by imitating the actual fruit they contain. As Naoto puts it; “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

By the way, the yellow box is for mango juice or banana juice? The design looks like banana but banana juice…? Have you heard it before?

[via]