Can you imagine Nike shoes can be used to play music? This “Nike Music Shoe” video is an ad for the Nike Free Run+ shoe. The Nike shoes are used as controllers by bending the flexible sole of the Nike Free Run+ to produce different sounds effects. It’s awesome!

Indeed the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max. They were both commissioned by Wieden + Kennedy Tokyo for this project.

Enjoy the awesome “Nike Music Shoe” performance by Hifana, a talented Japanese musical duo.

[via]