“The Negative” is the new design watch from Tokyoflash. Unlike the traditional digital watch, it creates a subtle optical illusion effect by displaying the time in negative space. The unlit squares on the screen showing digital numbers, highlighted by the bright squares around them.

Available in polished silver or polished black, Negative’s LCD screen is always displaying the time, allowing the wearer to read it with a quick glance. What really brings this design to life is its multi color LED light guide. At the touch of a button, the display can be backlit with one of seven user selectable colors, a feature which is most impressive at night.

The display of time looks sophisticated but very stylish. You can have seven colors in one watch and it can display time either vertically or horizontally. The price of the watch is $162.